Calculadora A&E

Campaign information

Advertiser Name

Brand Name

Campaign Name

Select Type Flow

Start

End

Select Platform

Facebook/Instagram

Web app

Youtube

Manual

Digital

Lineal

Optimizer

Digital

Lineal

Select KPI´s by optimization Lineal

*Note: Linear optimization requires a goal KPI

Scheduled Flow

Dayparts

Program Specific

Total Impressions

Currency

Investment

Facebook

CPM

Web App

CPM

Youtube

CPM

Generate Target

Upload Excel

Upload Rates

Flow chart

Insertions by Country

Insertions by channel

Insertions by dayparts

Only apply when you need to optimize

Campaign target

Platform	Investment	Reach%	Impressions	Views	CPM	CPV	Freq	GRP's	Cov%
T.V.
Facebook/Instagram
Web app
Youtube
Total

Reach Extended

Distribution Impressions

Distribution Investment

The infomation for country it's exclusively lineal.

Notes

- The digital estimate for the YouTube platform is not based on region, gender or age, it is considered total Latam.

- The digital estimate for the Web app platform considers the region.

- The digital estimate for the Facebook platform considers region, age, gender.

- Extrapolation Model: Total audience model property of A+E Networks Latin America. All figures are national excluding rural areas.