Select KPI´s by optimization Lineal
*Note: Linear optimization requires a goal KPI
| Platform | Investment | Reach% | Impressions | Views | CPM | CPV | Freq | GRP's | Cov% |
|---|---|---|---|---|---|---|---|---|---|
| T.V. | |||||||||
| Facebook/Instagram | |||||||||
| Web app | |||||||||
| Youtube | |||||||||
| Total |
- Since Jan 2025, MX estimate audiences with HR Media data, while the rest of the countries use KIM data.
- The digital estimate for the YouTube platform is not based on region, gender or age, it is considered total Latam.
- The digital estimate for the Web app platform considers the region.
- The digital estimate for the Facebook platform considers region, age, gender.
- Extrapolation Model: Total audience model property of A+E Networks Latin America. All figures are national excluding rural areas.